AI Insights · Timothy · July 2022
Top 5 Business Apps Performance in Nigeria for Q2 2022
In Q2 2022, the top business apps in Nigeria showed varied trends in downloads, revenue, and active users, with WhatsApp Business leading in active users.
In Q2 2022, the performance of the top 5 business apps in Nigeria on a unified platform revealed interesting trends in weekly downloads, revenue, and active users. Here’s a detailed look at how these apps fared:
Google Chat experienced a steady download rate, starting at 47K in late March and peaking at around 63K by the end of June. Active users also saw a consistent rise from 179K at the beginning of the quarter to approximately 256K by the end.
Zoom Workplace had a relatively stable download pattern, fluctuating between 27K and 32K weekly downloads. However, active users showed a downward trend, starting at 484K and ending at about 373K. Revenue was minimal with occasional small peaks, such as $22 in the first week of May.
WhatsApp Business led the pack in downloads and active users. Weekly downloads ranged from 102K to 166K, with a notable increase towards the end of May. Active users remained robust, hovering around 2M throughout the quarter.
OnPhone - Second Phone Number saw fluctuating trends in downloads, with a high of 35K in mid-April and a low of 6.7K in early June. Revenue showed a gradual decline, from $1.9K at the start of April to around $1.2K by the end of June. Active users exhibited growth, peaking at approximately 67K in the final week of June.
LinkedIn: Network & Job Finder maintained a steady download rate, with weekly figures ranging between 15K and 19K. Revenue was consistent, with weekly earnings around $4K to $6K. Active users saw a slight decline from 571K at the end of March to about 535K by the end of June.
These insights are based on data from Sensor Tower. For more in-depth analysis and trends, visit Sensor Tower’s platform.